Why We Started
I’m Fariz—and like you, I just wanted to make my Shiba Inu happy.
Every pet parent knows the feeling: that little tail wag, the spark in their eyes when they get a treat they really love.
But every time I bought something labeled “natural,” it didn’t feel right. Complicated ingredients, fancy packaging—but no real excitement from my puppy.
So I stopped relying on labels.
Where It All Began
Trying to make my dog happy, I went to the kitchen and started making treats myself—from organic, simple ingredients I knew he would like.
The smell of pumpkin and peanut butter filled the house, and for the first time in a while… my dog lit up. Tail wagging. Eyes bright. Full of life.
That joy? That moment?
It’s what inspired me to share these treats with more pet parents—so your pets can feel it too.
Born in My Kitchen, Made for Yours
And now guess what,
What started in my kitchen quickly grew into something more than just homemade treats…
It felt right giving a treat from one pet parent, to another. So I decided to give it more pet parents. Parents like you. Yes, you who's reading this.
My creation is in your hands now.
- Fariz (Founder, Just Natural Paws)
