Employee Training

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EMPLOYEE TRAININGAbout 2 minutes
Just Natural Paws

The 2-Minute Employee Training

Learn the few facts that make our treats easy to explain, easy to remember and easy to recommend.

⏱ ABOUT 2 MINUTES
100% HUMAN-GRADE INGREDIENTS. 100% TAIL WAGS.
From One Pet Parent, to Another.
Start Training
Part 1 — The Just Natural Paws Difference

Remember these six things.

🇨🇦
100% Made in Canada

Our dog treats are made in Orangeville, Ontario.

🌱
100% Vegetarian

Every Just Natural Paws dog treat is vegetarian.

🍽️
Human-Grade Ingredients

Ingredients are selected to human-food standards.

5️⃣
5 Ingredients or Fewer

Every recipe stays simple, and several use only four ingredients.

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Small + Low Calorie

Bite-sized biscuits make portioning easy for training, walks and frequent rewards.

❤️
1% of Profits to Charity

Just Natural Paws gives back by donating 1% of profits to charity.

Memory shortcut: Canadian • Vegetarian • Human-Grade • Simple • Low-Calorie • Gives Back
Next: Match the Customer
Part 2 — Match the Customer

Listen for these five cues.

I want something Canadian.

Made in Orangeville, Ontario.

I want a vegetarian dog treat.

The Just Natural Paws dog-treat line is 100% vegetarian.

I like short ingredient lists.

Every recipe has five ingredients or fewer.

I need a small training reward.

Small, low-calorie biscuits are easy to portion repeatedly.

I like brands that give back.

1% of profits are donated to charity.

Next: Recommendation
Part 3 — The 15-Second Recommendation

Keep the conversation simple.

“If you’re looking for a simple Canadian-made training treat, take a look at Just Natural Paws. They’re made in Orangeville, use human-grade ingredients, contain five ingredients or fewer, and the entire dog-treat line is vegetarian. They’re also small and low calorie, so they’re easy to use for training.”
Then ask:
“What flavour or ingredient does your dog usually like?”

Helpful beats pushy. Match the pet parent to the right flavour rather than delivering a long sales pitch.

Next: Recommend Credibly
Part 4 — Recommend Credibly

Be specific. Never exaggerate.

  • Explain that the Just Natural Paws dog-treat assortment is 100% vegetarian.
  • Point out Orangeville, Ontario production.
  • Explain human-grade ingredients and five ingredients or fewer.
  • Mention the small, low-calorie biscuit size for training and frequent rewards.
  • Mention the 1% charity commitment when relevant.
  • Share your own pet's experience only if you have actually tried the product.
  • Never promise that a treat will cure an allergy, disease or medical condition.
  • If you're unsure about an ingredient, check the current pouch.
Take the Quick Quiz
Knowledge Check

5 fast questions.

1. Where are Just Natural Paws dog treats made?

2. What percentage of Just Natural Paws dog treats are vegetarian?

3. Which is a core product fact?

4. Why are the biscuits useful for training?

5. Which is another Just Natural Paws differentiator?

Tap to check your answers

1. Orangeville, Ontario, Canada

2. 100%

3. Human-grade ingredients and five ingredients or fewer

4. Small and low calorie, making repeated portioning easier

5. 1% of profits are donated to charity

Complete Training
🐾 🇨🇦 🐾
Training Complete

You’re ready to recommend Just Natural Paws.

10-second refresher: 100% Canadian • 100% Vegetarian • Human-Grade • ≤5 Ingredients • Low-Calorie • 1% to Charity

Best opener:
“What flavour or ingredient does your dog usually like?”

Restart Training

Employee education only. Always use the current Just Natural Paws pouch for exact ingredient, feeding and product-specific information.

We want every pet parent to feel confident about our hand-crafted treats. If you have any questions, concerns, or just want to say hi—we're all ears.

Fetch Us A Question